Roots & Roost, Co

We get pretty excited about the 4th of July here in Steamboat. A hometown parade rolling down Lincoln Ave, a good old-fashioned rodeo, fireworks lighting up the lake… it’s the kind of small-town celebration that makes your heart swell.

This year, with everything going on in the world and more troops deploying, we wanted to show our patriotism loud and proud. I’m a veteran, and both of my boys are currently serving in the military—so this one hits close to home.

When it comes to decorating the store for the season, it doesn’t take much. Just sprinkle in some red, white, and blue, a few stars and stripes, and you’re on your way.